Aging Avenues Goal
To help seniors and their families navigate all the issues that develop as one ages with a "one stop" resource for information on aging issues, community resources and provider directory and to help providers increase their business by connecting with the adult children.

The Unique Approach
Aging Avenues brings together eldercare information, resources and services.
We connect consumers, local and national agencies, employers and providers to learn
about the range of solutions to solve real life issues.

We create efficiency for caregivers through tools that inform on what to do, how to do it and what resources can help.  We empower families through education to make informed decisions.

The Aging Avenues Audience
The site delivers a highly valuable audience of consumers seeking eldercare products,
services, and information.

Our Target Audience Is:

• Caregivers of seniors
• 45-65 year old adult children
• 60% female and 40% male
• 44,000 families of seniors over the age of 80 in the Indianapolis area
• 30% of caregivers live away from their families

Characteristics of Caregivers

• Want to make the right decision for their loved one, but worried they don't know how
• Unaware of resources that can help both the caregiver as well as the recipient
• Most caregivers are married, working or has worked, has a family of their own and is  trying to manage care giving responsibilities at the same time
• Heavily relies on the advice from friends

Internet Use

• 73.7% of Baby Boomers (who are the adult children) use the internet and are the largest growing segment of internet users.
• 68% of Baby Boomers do research on-line before making an important health related decision
• Internet Search is the #1 way caregivers locate services they contract with according to Seniors Approve survey
• Users request all of the information, providers and support be in one location for caregivers
• Boomers prefer internet information because it is up-to-date and available 24/7
• 19.2 million seniors also surf the internet

Reaching the Audience

Site Promotion
Local industry referral and promotion plays a key role in driving users to the site. Some of the sources that help do this are:

• Local hospital discharge planners
• Social workers
• Area on Aging Case Managers
• Senior industry professionals
• Senior Centers
• Search Engine Optimization 
• Church Programs to Assist the Aging Population
• Women's Groups
• Local Organizations
• And Much more

Engage with Caregivers

AgingAvenues.com provides targeted access to these key decision makers who are seeking eldercare information, products and services. We offer a range of innovative marketing strategies and tools designed to give you the targeted message delivery you need, including:

• Presenting "Preparing for the Your Loved Ones Future" presentations to give  employers and groups
• Contribution to our Aging Issues Blog
• Participate in newsletter to Social Workers, Caregivers and industry Professionals
• Hold Educational Programs sponsored by Aging Avenues
• Aging Avenues information cards for your clients and to distribute

What You Gain

• Reaching decision makers that you couldn't identify before
• Increased referrals and new business
• Delivering up-to-date information
• The option to add a Specials or Coupon when business is down
• Not depending on one key source for referrals
• Building your company as an expert in your field through articles, newsletters blogs and seminars

Opportunities to Feature Your Services

• Upgrade memberships to get recognized
• Premier  - Adds a picture, 4 features, a tagline, phone number in red, text message for quick response
• Featured -  Adds your logo, 3 features, email for more information, website link 
• Enhanced  -  Adds larger type  
• Basic Plus  -  Adds your name in BOLD
• Basic  - Name, Address and Phone Number

Advertising to build brand awareness

Make sure that your company is recognized when they later need your service by placing an advertisement on a frequently visited page.

Download Media Kit